The trend of digital marketing 2012 is going towards mobile marketing which is increasingly becoming more social. It is becoming location based as well. Imagine targeting consumers as they visit certain venues at specific times. Any company doing this would greatly increase their chances at making a sale. The check-ins' in facebook has changed the picture of sales in local businesses.
The process payments and transactions through mobile has been increasing tremendously year by year. We can say that the transactions through smart phones is making a huge business in local stores as it is easier and secured for the users.
